WordPress has been the undisputed leader among content management systems (CMS) for years. But what will WordPress market share look like in 2024? In this blog article, we take a detailed look at the current WordPress market share, why the CMS is so popular and what developments are taking place in the CMS landscape. Let's take a closer look at the facts, figures and trends!
Current WordPress market share from 2025
According to the latest data from Statista WordPress will still dominate the CMS market in 2024. Market research shows that over 43 % of all websites worldwide are operated with WordPress. This market share is impressive, especially when you consider that the next big competitor, Shopifyonly a share of just under 4 % holds.
In comparison Webflowa relatively new player in the CMS sector, will have a market share of just 1,4 % achieved. While Webflow is touted as a platform for design-oriented websites and no-code solutions, it lags far behind WordPress in the broad mass of websites. Many users report limitations in flexibility and the need to deal with a more complex learning curve.
WordPress has not only secured its leading position in recent years, but has even expanded it further. Another exciting point: if you only look at websites that use a CMS (and not all websites worldwide), the share of WordPress is even higher:
In 2024, the WordPress market share measured in terms of all websites that use a content management system (CMS) is an impressive 65% to 70%. This means that around two thirds of all websites that are operated with a CMS are based on WordPress.
These figures are taken from various market analyses and reports, including those from W3Techswhich regularly analyzes the market share of CMS and their distribution. According to W3Techs, WordPress, among CMS-based websites, has a market share of 62,5% (as of 2024) has been achieved.
Source: W3Techs - Usage Statistics and Market Share of Content Management Systems
WordPress market share: comparison of the largest CMS in 2025
Compared to the other CMSs, the overwhelming dominance of WordPress market share is clear:
- WordPress: 43 %
- Shopify: 3,8 %
- Wix: 2,7 %
- Squarespace: 2,6 %
- Joomla: 1,6 %
- Webflow: 1,4 %
- Drupal: 1,2 %
Although there are many alternatives, few CMSs can even come close to matching the popularity and spread of WordPress. Webflow could be interesting in niche applications, but is not competitive in the broad mass of website operations.
Why WordPress is so successful
There are a variety of reasons why WordPress market share is so high. Let's take a look at the most important factors that contribute to this success:
1. WordPress is open source
This means that it is supported by a huge community of developers and users worldwide. Anyone can contribute to the project and adapt it to their needs. This leads to a high level of innovation and continuous further development of the platform.
2. flexibility and adaptability
Whether simple blogs, company websites or large e-commerce platforms - WordPress offers almost unlimited flexibility. Thanks to the countless Themes and Plugins allows you to customize any website without the need for in-depth programming knowledge. With WooCommerce, WordPress can even be expanded into a fully-fledged online store.
3. user-friendliness
WordPress scores with a very intuitive user interface. Both beginners and professionals quickly find their way around. The Gutenberg editor, which was introduced in 2018, has revolutionized the way content is created and edited. Content can now be created easily and visually appealing with a block system, which is a great advantage especially for content creators.
4. SEO friendliness
WordPress is search engine friendly by design and offers numerous SEO plugins such as Yoast SEO or Rank Math an excellent basis for optimizing content for search engines. This is a decisive advantage, as SEO is essential for the success of a website in organic search results.
5. strong security features
Although WordPress is often the target of hacker attacks due to its widespread use, the platform offers numerous security options. Regular updates, security plugins such as Wordfence and the right server configuration ensure that WordPress websites can be operated securely.
Current trends and developments around WordPress
Like any other digital product, WordPress is constantly evolving. Here are some of the key trends you should keep an eye on for 2024:
1. full-site editing (FSE)
With the introduction of full-site editing in 2021, WordPress has taken a big step towards making website design even easier. The FSE feature will be further refined in 2024, allowing users to edit not only posts and pages, but also headers, footers and other website elements directly in the Gutenberg editor. This development is increasingly turning WordPress into a true no-code solution.
2. improved user experience
In recent years, the user experience (UX) of WordPress has become significantly more important. The platform has received continuous updates that improve usability and user-friendliness. This includes improved editor features and more intuitive navigation for new users. These developments help to ensure that WordPress remains attractive to beginners and experienced users alike.
3. more focus on accessibility
In an increasingly digital world, the Accessibility (accessibility) is becoming increasingly important. WordPress is working to make the platform as accessible as possible so that people with disabilities can also use websites without any problems.
The EU has adopted directives on accessibility that must be complied with by 2026 also oblige private companies to make their websites accessible. This development is therefore important in order to prevent legal consequences.
The importance of WordPress for companies
Companies of all sizes, from small start-ups to large corporations, rely on WordPress. The reasons for this are clear: WordPress not only offers flexibility and scalability, but also a huge ecosystem of developers, agencies and service providers. Thanks to the active community, there are countless resources, support forums and service providers that specialize in WordPress.
In addition, the costs for operating a WordPress website are often significantly lower compared to proprietary solutions. This is because WordPress is completely free of charge. So all you need is a WordPress hosting provider to start.
WordPress is therefore a very attractive option, especially for small and medium-sized companies.
Conclusion on WordPress market share: the popular CMS remains the top dog in the market
WordPress will remain the undisputed market leader in the CMS sector in 2024. With a market share of over 43 % the system has achieved a dominance that is second to none. But its success is no accident: flexibility, user-friendliness and the continuous development of the platform make WordPress the first choice for millions of websites worldwide.
In contrast, Webflow, despite its promised potential in the area of no-code solutions, only shows marginal market share development. Users and companies that are serious about web presence and long-term growth will find WordPress a far more robust and scalable solution.
In the future, WordPress is expected to continue to play a central role in the digital landscape.
