{"id":16773,"date":"2024-02-28T15:44:26","date_gmt":"2024-02-28T14:44:26","guid":{"rendered":"https:\/\/wp-space.de\/?p=16773"},"modified":"2025-08-01T15:27:15","modified_gmt":"2025-08-01T14:27:15","slug":"install-matomo-set-up-6-simple-steps","status":"publish","type":"post","link":"https:\/\/wp-space.de\/en\/install-matomo-set-up-6-simple-steps\/","title":{"rendered":"Install & set up Matomo: 6 simple steps"},"content":{"rendered":"\"\"\n\n\n\n

Importance of web analytics<\/h2>\n\n\n\n

At its core, the importance of web analytics lies in gaining valuable insights into the behavior and interactions of your website visitors. By tracking the data and then analyzing, for example, page views, clicks, dwell time, demographic information and subsequent conversion, companies and website operators can gain important insights. With these results, websites and online stores can be further optimized and subsequently achieve their own business goals.<\/p>\n\n\n\n

Comprehensive web analysis with Matomo<\/a> makes it possible to understand and interpret user behavior on a website. It is possible to track where your visitors come from, which page they subsequently click on and which page they leave.<\/p>\n\n\n\n

This allows you to easily identify where your website needs to be optimized, which marketing channels are most effective and which content and functions arouse the interest of visitors. <\/p>\n\n\n\n

Simply follow these instructions to quickly install and set up Matomo. Your visitors will then be tracked successfully.<\/p>\n\n\n\n

Installation of Matomo<\/h2>\n\n\n\n

The complete setup in 6 steps<\/h3>\n\n\n\n
    \n
  1. What you need for the installation<\/li>\n\n\n\n
  2. Minimum requirements for the operation of Matomo<\/li>\n\n\n\n
  3. Download Matomo<\/li>\n\n\n\n
  4. Upload to your web server<\/li>\n\n\n\n
  5. The 5-minute installation of Matomo<\/li>\n\n\n\n
  6. The classic Matomo Javascript code for your website<\/li>\n<\/ol>\n\n\n\n

    Step 1: What you need for the installation<\/h3>\n\n\n\n

    There are a few important points to note before starting the installation:<\/p>\n\n\n\n

    1. own web hosting or web space:
    Matomo can only be operated on your own web server or web space. Platforms such as Jimdo, Shopify or WordPress.com generally do not allow installation. In such cases, there is either the option of using the Matomo Cloud or a separate     Matomo Hosting<\/a> to acquire.<\/p>\n\n\n\n

    2. access data and access options:
    You will need the access data for access via FTP or SFTP or a file manager from your     Hosters<\/a>. If you use WordPress, you also have the option of using the Matomo for WordPress plugin instead of a separate installation. However, it is important to bear in mind that when you switch from WordPress, the data you have collected so far will also be lost.<\/p>\n\n\n\n

    3. FTP client or SSH client:
    You need an appropriate program to transfer the Matomo files to your web server. This is an FTP client or an SSH client. If you have no experience with this, please check the information provided by your provider. They often offer help pages explaining how to obtain access data for your web hosting and how to work with such programs. If your host does not offer a file manager, I recommend the     FileZilla tool<\/a>.<\/p>\n\n\n\n

    It is important to take this information into account and, if necessary, obtain further details and instructions from your hosting provider to ensure a smooth installation of Matomo. Individual hosting settings may vary, so it is advisable to follow your provider's specific instructions. If you are already a customer of WPspace<\/a> you are welcome to ask us your questions via the support chat! \ud83d\ude0a<\/p>\n\n\n\n

    Step 2: Minimum requirements for the operation of Matomo<\/h3>\n\n\n\n

    To be able to use Matomo, your web space must fulfill the following requirements:<\/p>\n\n\n\n